So what is the craze about partial and full vehicle branding? Do vehicle wraps have many benefits to any business?
Now, all businesses depend on their advertisement to bolster brand recognition.
Your business and product existence depends on how well you communicate with customers. Vehicle branding is one effective way of making a lasting impression.
As a business, you need to focus your efforts on marketing capability and advertising.
Does your professional brand pull customers’ attention to your business? Does it make your organization, products, or services recognizable to customers?
As technology advances, motor vehicles have become cheaper and cheaper by the day. We see most taxis in Nairobi with small screens on the roof to display products of different brands.
Most trailers have company names and the services they offer. A lot of times we brand vans, cargo company trailers and petroleum company trucks.
Vinyl Wrapping is the most common type of partial and full vehicle branding in Kenya. But, we also explore the possibilities of having magnetic stickers put on your car. This would make it easy for you to put it on when you need it, and put it off when you don’t. It could work fine for tour companies who hire cars.
How to make partial and full vehicle branding effective.
Effective partial and full vehicle branding takes more than meets the eye. Vehicle wraps should be attractive and withstand weather conditions.
Most vehicle wraps printable and plottable vinyl stickers.
In some cases by painting. Painting makes the long-lasting impression in vehicle branding.
The way of doing effective vehicle wraps is using plotted vinyl stickers. Plotted vinyl stickers communicate your branding message in a simple and precise manner.
The 5 Benefits of partial and full vehicle branding.
- Influence a profit-making market and bypass limitations. By converting your car into a moving billboard or sign, you tap into the numbers of heavy commuters. Car branding gets rid of the limitations of billboard rates. Also gets rid of placements, timings, and possible restrictions. Hence, cuts on advertising expenses.
- You gain brand exposure 24 hours a day 7 days a week. Traditional forms of advertising costs a lot more. Spending on newspapers and television ads isn’t cheap either. Many a times, you have no guarantee of getting the prime time positioning on television. You have to pay a very high premium to get prime time ads. Car branding is cheaper by far.
- Vehicle advertising affirms the idea that the company could be very successful. 75% people tend to have trust in the business at the sight of the car and might be your brand activists.
- Reach more people more often. A busy like Nairobi has massive infrastructure developments. It is hard to exhaust all roads on a day. You are likely to create more than 35758+ impressions per day on any route. Your chances of getting more impressions per day increase the more you travel.
Avoid being a local nuisance. Represent your company with quality graphics. Request for Quote
Learn about the DOs and DON’Ts of partial and full vehicle branding here